The Social Media for Analytics, Research & Transformation (SMART) Lab at Utah State University explores how digital communication shapes behavior, resilience, and social change. The lab brings together students, scholars, and community partners to turn data into dialogue through cutting-edge research, immersive learning, and glocal collaboration. From studying mental health signals on social media to designing communication strategies for child protection and civic engagement, SMART Lab bridges technology and humanity to drive measurable impact.
Featured Projects
Students
conducting community-engaged research and presenting their findings in conferences
Students
participating in experiential learning
Research Projects
SMART Scholars
Support faculty-student-led digital social & behavior change communication initiatives.
Why Partner with SMART Lab?
In an age where digital noise overwhelms clarity, the SMART Lab offers signal and solutions. We help:
- Nonprofits design ethical behavior change campaigns
- Policymakers decode public sentiment
- Researchers turn big data into accessible insights
- Funders create scalable, sustainable change
Whether you're a funder, organization, or researcher, join us in transforming social media into a force for good.
Ready to collaborate, fund a project, or transform your digital strategy?
Director: Dr. Aggrey Otieno
Location: Utah State University – Old Main 407