Current Research
Scrolling the Perfect Body: Testing the REFLECT Model of Social Media Advertising, Generational Differences, and Body Image Regulation in Utah
Social media platform dynamics and religious messaging: A PRIME model analysis of political attitudes and disinformation in the 2024 United States election cycle
From Social Media to Artificial Intelligence: Tactics Used to Exploit Children Online and for Curbing Child Trafficking
Publications
Otieno, A. W. (2025). Pick me. Social Media Audience Engagement Strategies Deployed by Experiential Marketers to Elevate Brand Activation. Oxford Intersections: Social Media in Society and Culture. https://doi.org/10.1093/9780198945253.003.0046
Otieno, A. W. (2025). Scroll, Click, Mitigate: Unmasking and Taming the Social Media Mental Health Concerns Haunting Utah's Kids,” Journal of the Utah Academy of Sciences, Arts, and Letters. 101:2025