Jessica Schad

Publications | Abstracts

• Yost, M., Schad, J., Barker, B., Null, S., (2025). Advancing Utah’s Secure Water Future: Irrigation Organizations and Water Market Uptake. *

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | Book Chapters

• Schad, J., Mueller, J.T, Theophilus, A., Verno, M., Koci, K., “Natural Resource Dependencies in Rural America: National Trends and Community Perspectives on Wellbeing. Rural America in the 2020s: Shocks, Stressors, and Successes
• Schad, J., (2022). Poverty, Health and Healthcare in Rural Communities in the United States.: The Edinburgh Companion to the Politics of American Health .
• Schad, J., (2021). Marginalization of Rural Communities in the United States. Federal Reserve Bank of St. Louis and the Board of Governors of the Federal Reserve System
• Schad, J., (2021). Analysis of Research Methods Examining Shale Oil and Gas Development: Energy Impacts: A Multidisciplinary Exploration of North American Energy Development. Energy Impacts: A Multidisciplinary Exploration of North American Energy Development

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | Fact Sheets

• Hotaling, S., Schad, J., Narine, L.K, McCann, R.B, (2025). What do Utahns think about global warming and climate change?. Climate Resiliency Factsheet *
• Petrzelka, P., Schad, J., Yost, M., Dean, J., Richards, T., Davis, K., (2024). Agricultural Producers’ Motivations and Challenges with Improving Soil Health in Utah. USU Extension
• Petrzelka, P., Schad, J., Yost, M., Dean, J., Schott, L., Creech, J.E, Richards, T., Davis, K., (2024). Crop Advisor Approaches to Soil Health Advising and Opportunities for Improvement. USU Extension
• Petrzelka, P., Schad, J., Yost, M., Dean, J., Richards, T., Davis, K., (2024). Utah Producers and Soil Health: Results from a Statewide Survey.
• Hotaling, S., Becker, K.M, Narine, L.K, Schad, J., McCann, R.B, Howe, P., (2024). What do Utahns think about global warming and climate change?.
• Schad, J., (2023). 2019 Survey South Dakota Corn Nutrient Management Practices. South Dakota State University
• Schad, J., (2023). Utahns' Wellbeing and Mental Health. USU Extension
• Schad, J., (2023). Utahns’ Wellbeing and Mental Health by Rural-Urban Location. USU Extension

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | Journal Articles

Academic Journal

• Schumacher, B., Yost, M., Schad, J., Barker, B., Null, S., (2026). Agricultural Water Manager Perspectives on Water Markets in Utah. Journal of the American Water Resources Association, doi: https://doi.org/10.1111/1752-1688.70085
• Schad, J., (2026). Amenity Migration to Working Lands: Factors Influencing Management Decisions of Beginning Ranchers. Agriculture and Human Values
• Schad, J., (2026). Extension Professionals’ Perspectives on Mental Health Concerns in Rural Utah. Journal of Extension
• Theophilus, A., Schad, J., Flint, C., (2025). Community-Level Food Sovereignty and Wellbeing in the Upper Yakima River Basin: Framing Lived Experiences within Multiscalar Food Systems Discourse. Sociological Inquiry, doi: https://doi.org/10.1111/soin.70006
• Theophilus, A., Flint, C., Schad, J., Epperson, E., Wright, C., (2025). Managing beyond water: utilizing community wellbeing interviews in the Upper Yakima River Basin for climate change adaptation. Ecology & Society
• Barkat, Z., Ryder, S., Schad, J., (2025). Reimagining rangeland research: Feminist standpoint theory meets rangeland social science. Rangelands, doi: https://doi.org/10.1016/j.rala.2025.05.002
• Avemegah, E., Schad, J., (2025). Residents’ Support for Varied Scenarios for Agricultural Systems in Urbanized Landscapes. Journal of Environmental Quality, doi: https://doi.org/10.1002/jeq2.70072
• Ryder, S., Theophilus, A., Williams, C.E, Brunner, E., Schad, J., Ahmed, M., Barkat, Z., Fatema, N., Rowley, J., (2025). Understanding Socio-environmental Concerns about Bear Lake: Findings from a Community-Engaged Teaching Study. Transforming Communities, 2:1, doi: https://digitalcommons.usu.edu/tcjournal/vol2/iss1/2
• Bennett, E., Schad, J., Fisk, S., Epperson, E., (2025). Using a Modified Drop-off/Pick-Up Survey to Reduce Costs and Increase Response Rates. Society & Natural Resources, doi: https://doi.org/10.1080/08941920.2025.2547218
• Petrzelka, P., Schad, J., Yost, M., (2025). Utah producers and soil health: Digging deeper. Agriculture and Human Values, doi: https://doi.org/10.1007/s10460-024-10697-7
• Theophilus, A., Schad, J., (2025). ’Your neighbors are new every week’: Short-Term Rentals, Housing, and Community Wellbeing in High Amenity Rural Places. Population & Environment, doi: https://doi.org/10.1007/s11111-025-00508-4
• Schad, J., (2025). Amenity migration and community wellbeing in Washington's Kittitas County Post-COVID-19 Pandemic. Rural Sociology, doi: http://doi.org/10.1111/ruso.12590
• Yost, M., Schad, J., Murray, M., (2025). Lessons learned from the rise and the fall of floral hemp production in Utah. Agrosystems Geosciences and Environment, 8:2, doi: 10.1002/agg2.70121
• Schad, J., Kolady, D., Wang, T., (2024). Entrepreneurial Aspirations of South Dakota Commodity Crop Producers. Sustainability, 16, 6839.
• Barkat, Z., Schad, J., Thacker, E., (2024). Ranchers’ Views of Smart Foodscapes: Applied and Methodological Insights. Rangeland Ecology & Management
• Avemegah, E., Bennett, E., Schad, J., Wang, T., Eaton, W., Sieverding, H.L, Clay, D.C, Westoff, S., (2024). Understanding South Dakota Farmers' Adoption of Diversified Crop Rotation: An Examination of the Role of Sense of Place and Sense of Responsibility.
• Schad, J., Zinda, J.A, Qin, H., Matarrita-Cascante, D., Givens, J., Lu, C., (2024). Unveiling Perspectives and Insights: A Survey of Environmental & Natural Resource Sociologists & Social Scientists.
• Avemegah, E., May, C.K, Schad, J., Kovács, P., Clark, J.D, (2024). Understanding Farmers’ Adoption of Conservation Tillage in South Dakota Using a Modified Theory of Planned Behavior. Journal of Soil and Water Conservation, 79:1, 31-42. doi: https://doi.org/10.2489/jswc.2024.00124
• Schad, J., Zinda, J.A, Qin, H., Matarrita-Cascante, D., Givens, J., Lu, C., (2024). Unveiling Perspectives and Insights: A Survey of Environmental & Natural Resource Sociologists & Social Scientists. Society and Natural Resources, doi: https://doi.org/10.1080/08941920.2024.2303747
• Li, S., Schad, J., Avemegah, E., Leffler, A.J, Perkins, L., (2023). Dewormers, Dung Beetles, and Decision-Making: Using the Theory of Planned Behavior to Understand South Dakota Rangeland Livestock Producers’ Usage of Parasiticides. Rangeland Ecology and Management, 90:1, 12-21. doi: https://doi.org/10.1016/j.rama.2023.05.003
• Adhikari, R., Wang, T., Jin, H., Schad, J., Sieverding, H.L, Clay, D.E, (2023). Farmer perceived challenges to conservation practice usage in the margins of Corn Belt, U.S.A.. Renewable Agriculture and Food Systems, doi: https://doi.org/10.1017/S1742170523000042
• Bennett, E., Burnham, M., Schad, J., Arbuckle, J., Eaton, W.M, Church, S.P, Eanes, F., Cross, J., Williamson, M., (2023). Testing the Affect of Modified Sense of Place, Conservation Ethic, and Good Farmer Identity Measures on Predicting the Adoption of Cover Crops in Working Landscapes in Iowa. Society & Natural Resources, doi: https://doi.org/10.1080/08941920.2023.2177917
• Etumnu, C., Wang, T., Jin, H., Sieverding, H.L, Schad, J., Clay, D.E, (2023). Understanding Farmers’ Perception of Extreme Weather Events and Adaptive Measures. Climate Risk Management, doi: https://doi.org/10.1016/j.crm.2023.100494
• Petrzelka, P., Schad, J., Yost, M., (2023). ’We’re very late to the party’: Motivations and Challenges with Improving Soil Health in Utah. Agriculture and Human Values, doi: https://doi.org/10.1007/s10460-023-10467-x
• Omisakin, O., Schad, J., Hunt, A., Givens, J., Beacham, M., (2023). Belief in Vaccine Myths and Vaccine Uptake in Utah During the COVID-19 Pandemic. Preventative Medicine Reports, 36, 102390. doi: https://doi.org/10.1016/j.pmedr.2023.102390
• Schad, J., Li, S., Arbuckle, J., Avemegah, E., Brasier, K., Burnham, M., Kumar Chaudhary, A., Eaton, W.M, Gu, W., Haigh, T., Jackson-Smith, D., Metcalf, A.M, Pradhananga, A., Prokopy, L.S, Sanderson, M., Wade, E., Wilke, A., (2022). An Inventory and Assessment of Sample Sources for Survey Research with Agricultural Producers in the U.S.. Society & Natural Resources, 35:7
• Clark, J.D, Schad, J., Kovács, P., Avemegah, E., (2022). Farmer Adoption of Efficient Inorganic Nitrogen Fertilizer Management Practices in South Dakota. Journal of Soil and Water Conservation , 77:6, 568-578.
• Church, S.P, Wardropper, C., Usher, E.M, Beam, L.F, Gilbert, A., Eanes, F., Schad, J., Babin, N., Ranjan, P., Getson, J.M, Esman, L., Prokopy, L.S, (2022). How does co-produced research influence adaptive capacity? Lessons from a cross-case comparison. Socio-Ecological Practice Research, 4:3
• Schad, J., Jakus, P.M, Borgdigioni, M., Albrecht, D., (2022). Preferences for Economic and Environmental Goals in Rural Community Development in the Western United States. Rural Sociology, doi: 10.1111/ruso.12429
• Schad, J., Givens, J., Beacham, M., (2022). Preventive Behaviors Along the Rural-Urban Continuum in Utah During the COVID-19 Pandemic. Journal of Rural Social Science, 37:2
• Fairchild, E., Schad, J., Petrzelka, P., Ma, Z., (2022). The Lay of the Land: What We Know About Non-Operating Agricultural and Absentee Forest Landowners in the U.S. and Europe. Journal of Environmental Management, 313:1
• Soyer, M., McCrackin, G., Ziyanak, S., Givens, J., Norman, V.J, Schad, J., (2022). Leaving the Lectures Behind: Using Community-Engaged Learning in Research Methods Classes to Teach about Sustainability. Teaching Sociology
• Schad, J.D, Li, S., Leffler, A.J, Gu, W., Schoon, L., Perkins, L., (2021). What and Why: South Dakota Rangeland Livestock Producers’ Usage of Parasiticides. Rangeland Ecology and Management, 79, 190-200.
• Church, S.P, Floress, K.M, Schad, J., Wardropper, C.B, Ranjan, P., Eaton, W.M, Gasteyer, S., Rissman, A., (2020). How water quality improvement efforts influence urban--agricultural relationships. Agriculture and Human Values, 1--18.
• Stofferahn, C.W, Schad, J., (2020). Predicting Support for Oil Industry Regulatory Policy Alternatives During the North Dakota Oil Boom. Journal of Rural Social Sciences , 35:2, 1-28.
• Kolady, D., Zhang, W., Wang, T., Schad, J., (2020). Spatially mediated peer effects in the adoption of conservation agriculture practices. Journal of Agricultural and Applied Economics
• Schad, J., Larson, E.C, Fernando, F., Abulbasher, A., (2020). The Goldilocks View: Support and Skepticism of the Impacts and Pace of Unconventional Oil and Gas Development in the Bakken Shale of the United States. Energy Research & Social Science, 70
• Prokopy, L.S, Gramig, B.M, Bower, A., Church, S.P, Ellison, B., Gassman, P.W, Genskow, K., Gucker, D., Hallett, S.G, Hill, J., Hunt, N., Johnson, K., Kaplan, , Kelleher, P., Kok, H., Komp, M., Lammers, P., LaRose, S., Schad, J., (2020). The urgency of transforming the Midwestern US landscape into more than corn and soybean. Agriculture and Human Values, 1. *
• Schad, J., Givens, J., (2020). The Forest in the Future: A Response to Seeing the Forest for the Trees. Society and Natural Resources10.1080/08941920.2019.1709004
• Avemegah, E., Gu, W., Abulbasher, A., Koci, K., Ogunyiola, A., Eduful, , Li, S., Barington, K., Wang, T., Kolady, D., Perkins, L., Leffler, J., Kovacs, P., Clark, J., Clay, D., Schad, J., (2019). An Examination of Best Practices for Survey Research with Agricultural Producers. Society and Natural Resources
• Joshi, D.R, Schad, J., Wang, T., Dunn, B.H, Clay, S.A, Bruggeman, S.A, Clay, D.E, (2019). Grassland Retention in the North America Midwest after Periods of High Commodity Prices and Climate Variability. Soil Science Society of American Journal, 83, 1290-1298.
• Alsharif, S., Schad, J., (2019). Unemployed Women in Rural Saudi Arabia: Gender and Social Challenges. Dirasat: Human and Social Sciences , 46:4, 427-437.
• Eaton, W.M, Eanes, F.R, Schad, J., Burnham, M., Church, S.P, Arbuckle, J.G, Cross, J.E, (2019). The Trouble with Sense of Place in Working Landscapes. Society and Natural Resources, 32:7, 827-840.
• Schad, J., Fedder, M., Yingling, J., (2019). You shouldn't worry walking a block and a half to your car’: Exploring Perceptions of Crime and Community Norms in the Bakken Oil Play. International Journal of Rural Criminology, 4:2, 193-216.
• Church, S.P, Babin, N., Bentlage, B., Dunn, M., Schad, J., Ranjan, P., Magner, J., McLellan, E., Stephan, S., Tomer, M., Prokopy, L.S, (2019). The Beargrass Story: Utilizing social science to evaluate and learn from the ‘watershed approach’. Journal of Contemporary Water Resources and Education , 167, 78-96.
• Brock, C., Schad, J., Prokopy, L., (2018). Bridging the Divide: Challenges and Opportunities for Public Sector Agricultural Professionals Working with Amish and Mennonite Producers on Conservation. Environmental Management, 61:5, 756-771.
• Schad, J., Qin, H., (2018). Culture Clash? Predictors of Views on Amenity-Led Development and Community Involvement in Rural Recreation Counties. Rural Sociology, 83:1, 81-108.
• Floress, K., Reimer, A., Thompson, A., Burbach, M., Knutsen, C., Prokopy, L., Ribuado, M., Schad, J., (2018). Measuring Farmer Conservation Behaviors: Challenges and Best Practices. Land Use Policy, 70, 414-418.
• Schad, J., Duncan, C.M, (2018). People and Places Left Behind: Work, Culture and Politics in the Rural United States. The Journal of Peasant Studies, 45:1, 59-79.
• Singh, A., MacGowan, B., O'Donnell, M., Brian, O., Schad, J., Klotz, H., Prokopy, L.S, (2018). The influence of demonstration sites and field days on conservation practices adoption. Journal of Soil and Water Conservation, 73:3, 274-281.
• Schad, J., (2018). ’We Didn’t Move Here to Move to Aspen’: Community Making and Community Development in an Emerging Rural Amenity Destination. Journal of Rural and Community Development, 13:4, 43-65.
• Schad, J., Brock, C., Prokopy, L.S, (2017). A Comparison of Awareness, Attitudes, and Usage of Water Quality Conservation Practices between Amish and non-Amish Farmers. Society and Natural Resources, 30:12, 1476-1490.
• Schad, J., Garcia de Jalon, S., Prokopy, L.S, Babin, N., Pape, A., (2017). Measuring and Understanding Agricultural Producers’ Adoption of Nutrient Best Management Practices. Journal of Soil and Water Conservation , 72:5, 464-476.
• Floress, K., Garcia de Jalon, S., Church, S.P, Babin, N., Schad, J., Prokopy, L.S, (2017). Toward a theory of farmer conservation attitudes: Dual interests and willingness to take action to protect water quality. Journal of Environmental Psychology, 53, 73–80.
• Schad, J., Babin, N., Ma, Z., Prokopy, L.S, (2016). Out-of-state, out of mind? Non-operating farmland owners and conservation decision making. Land Use Policy, 54, 602–613.
• Dunn, M., Schad, J., Prokopy, L., Myers, R., Watts, C., Scanlon, K., (2016). Perceptions and use of cover crops among early adopters: Findings from a national survey. Journal of Soil and Water Conservation, 71:1, 29–40.
• Caron, R.M, Schad, J., Lafferty, C., (2015). Academic-community partnerships: Effectiveness evaluated beyond the ivory walls. Journal of Community Engagement and Scholarship, 8:1, 125.
• Schad, J., (2015). Recreational amenities, rural migration patterns, and the Great Recession. Population and Environment, 37:2, 157–180.
• Mahoney, M.L, Tang, T., Ji, K., Schad, J., (2015). The digital distribution of public health news surrounding the human papillomavirus vaccination: a longitudinal infodemiology study. Journal of Medical Internet Research Public Health and Surveillance , 1:1
• Mullendore, N.D, Schad, J., Prokopy, L.S, (2015). US farmers’ sense of place and its relation to conservation behavior. Landscape and Urban Planning, 140, 67–75.
• Busse, R., Schad, J., Crighton, L., Peel, S., Genskow, K., Prokopy, L.S, (2015). Using Social Indicators to Evaluate the Effectiveness of Outreach in Two Indiana Watersheds. Journal of Contemporary Water Research & Education, 156:1, 5–20.
• Safford, T.G, Henly, M., Schad, J., Perkins, K., (2014). Charting a future course for development: Natural resources, conservation, and community character in coastal Alaska. Journal of Rural and Community Development, 9:3, 371-398.
• Caron, R.M, Hooker, E.A, Schad, J., (2013). Body of Knowledge for Health Administration Education: Teaching Epidemiology in the Age of Health Care Reform. Journal of Health Administration Education, 30:3, 197–212.
• Schad, J., Henly, M., Safford, T.G, (2013). The role of community assessments, place, and the great recession in the migration intentions of rural Americans. Rural Sociology, 78:3, 371–398.
• Hamilton, L.C, Safford, T.G, Schad, J., (2012). In the Wake of the Spill: Views of Oil and Environment Along the Gulf Coast. Social Science Quarterly, 93:4, 1053-1064.
• Caron, R., Schad, J., (2012). Policy and Community Partnerships as Public Health Management Tools for Childhood Lead Poisoning. International Public Health Journal , 4:3, 221-233.
• Safford, T.G, Schad, J., Hamilton, L.C, (2012). Public Perceptions of the Response to the Deepwater Horizon Oil Spill: Personal Experiences, Information Sources, and Social Context. Journal of Environmental Management , 113, 31-39.
• Schad, J., Weaving Nostalgia into Sense of Place: Linking Memory, Identity, and Land in Working Landscapes. Rangelands

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | MultiMedia

Video

• Schad, J., (2024). Well Being and Mental Health in Carbon County and Price. Community & Natural Resources Institute *

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | Technical Reports

Research Reports

• Schad, J., (2024). Mental Health in Park City: A Report on Community Perspectives. Community & Natural Resources Institute *
• Schad, J., (2024). Mental Health in Price: A Report on Community Perspectives. Community & Natural Resources Institute *
• Gill, A., Beattie, M., Theophilus, A., Tolbert, B., Sherman, J., Schad, J., Resnowski, G., (2024). Housing market conditions in tourism-dependent communities. Washington State University, Metropolitan Center for Applied Research and Extension *
• Schad, J., (2021). South Dakota Farm Survey White Paper Series. *

Other Reports

• Ahmed, M., Schad, J., Givens, J., Vinyeta, K., Ryder, S., (2025). The Role of Environmental & Climate Issues in Utahns' Migration Decisions Along the Rural-Urban Continuum. *
• Schad, J., (2023). Air Pollution Associated with Perception of Increased Health Risks for People Living with Disabilities in Utah.
• Schad, J., (2023). Utahns’ Perceptions of Climate Change and Disaster Vulnerabilities.
• Schad, J., (2023). Are policymakers addressing Utahns’ environmental concerns?.
• Schad, J., (2023). Utahns Are Becoming More Likely to Say Human-Caused Climate Change Is Happening.

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.

Publications | Other

Bulletins

• Schad, J., (2019). Another Piece of the Puzzle? Understanding South Dakota Veterinarians’ Response to the Opioid Epidemic. *

Magazine/Trade Publications

• Schad, J., Yost, M., (2025). Soil health management practices in the diverse Intermountain West . Crops and Soils Magazine *
• Yost, M., Schad, J., (2025). What crop advisors in Utah and Idaho have to say about soil health. AgProud Magazine *
• Schad, J., (2020). Rural Utahns during the COVID-19 Pandemic: Impacts, Behavior, and Views on Government Response and Science. Rural Connections: The Magazine of the Western Rural Development Center *

Newspaper

• Schad, J., Utah’s rural coal miners share what’s fueling a mental health crisis. Salt Lake Tribune *

Miscellaneous Extension

Miscellaneous-ExtensionMiscellaneous-Extension

Other

• Fisk, S., Schad, J., (2024). Environmental Views on the Rural to Urban Continuum. CANRI *
• Theophilus, A., Schad, J., (2024). Short-Term Rentals: How are they Impacting the Bear Lake Community?. CANRI *
• Theophilus, A., Schad, J., (2024). The Perceived Community and Environmental Impacts of Development around Bear Lake. CANRI *
• Wilson, S., Schad, J., (2024). Utahns’ Generally Agree on Top Environmental Concerns, But Climate Change and Related Issues Reveal Political Polarization. *
• Petrzelka, P., Schad, J., Yost, M., Barnett, M.J, (2024). Crop advisors in the intermountain west and the challenges of soil health. Agricultural and Environmental Letters
• Schad, J., (2022). Population Growth is Related to Natural Hazard Exposure in the Rural Western U.S..
• Schad, J., (2020). Community, Natural Resources, and Sustainability: Overview of An Interdisciplinary and International Literature. Sustainability *
• Schad, J., (2020). COVID-19, Politics, and Science in Utah: Executive Summary of Research Findings. Utah State University *
• Schad, J., (2018). Temporal Impacts of Changing Agricultural Practices, Rural Populations, and Landowner Gender on South Dakota Waterfowl Habitats and Populations. Proceedings of the South Dakota Academy of Science *

An asterisk (*) at the end of a publication indicates that it has not been peer-reviewed.